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M'sian Vending Machines Let You Turn Your Trash Into Gold
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[Image: hellogold-recycle-plastic-feature-image-816x427.png]
  • HelloGold—in collaboration with KLEAN reverse-vending machines—will give you 0.00059 grams of gold for every plastic bottle or aluminum can recycled through their machines. 

  • There will be 500 machines installed across Malaysia by the end of the year. 

  • This is a bid to help encourage Malaysians to turn recycling into a habit. 
Because of its relatively stable value, long-term investments into gold can be a good way to supplement your savings.

The premise: If you can buy 500 grams of rice with X amount of gold, you’ll still be able to buy that same amount of rice with the same amount of gold 10 years down the road.

It’s been Hello Gold's mission to bring that benefit to everyday, normal Malaysians by simplifying the process through their app.

Now, they’ve embarked on a pretty unique campaign to get the message out.

In collaboration with KLEAN reverse-vending machines, they’re launching a recycling scheme that will give Malaysians 0.00059 grams of investment-grade gold in exchange for each recycled bottle or plastic can.

The catch is that you won’t actually get to hold that gold, because it will all be stewarded in a Singaporean vault.

This equivalent exchange will be available at 40 machines across Klang Valley by July, and 500 machines across Malaysia by the end of the year, as long as the user has downloaded the HelloGold app from Google Play Store or Apple Store.

How it works is that the vending machine will convert bottles or cans into credits, and users can choose to convert those credits into gold through the HelloGold app itself.

Other things you can swap credits for are airtime, smart card credit, and food vouchers, according to KLEAN’s website.

We’ve reached out to CEO and co-founder Robin Lee about how the partnership came to be, and will update with this space with his reply.

The KLEAN reverse-vending machines collects plastic or aluminium, then recycles them into either pure aluminium, or PET pellets to be reused. Meanwhile, they’ll usually offer users virtual points that can, in this case, be exchanged for gold.

This is all in hopes of getting Malaysians to start recycling.
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